Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

You guys shot yourself in the foot by using Transcorp. They only have a presence in Punjab and with a smattering in Haryana, UK, and Delhi.

The target persona who would use this is probably in the Indo-American diaspora, which skews Telugu, Malayali, Kannada, and Tamil - and that too a mix of larger cities and smaller towns (the South Indian versions of Moga and Ludhiana such as Coimbatore, Thrissur, Warangal).

In my experience, Punjabi NRIs are tech averse and tend to head directly to the pind where you can still use cash, or stick with Chandigarh/Delhi, where credit card support is mainstream.

Re-pivot to target the more tech aware Indian diaspora in the US - they would be more open to adopting a "random" app (not to dunk on you guys - getting into YC is amazing, but it doesn't have street credit outside the Bay Area).



Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: